Michel Gondry's mainstream hollywood comedy is an excellent family film and genuinely funny. Hapless Jerry (Jack Black) magnetises his brain whilst sabotaging the local power plant and wipes out the content of the videos at the independent video store where his best friend Mike (Most Def) works. The two hatch a plan with hilarious success to fox customers by remaking the films, and a cult of "sweded" films sweeps the town.... But is it enough to save the shop from redevelopment?