Filip Remunda and Vit Klusak are film students who hit on the genius plan to create a fictitious hyper market that sells everything for a bargain, and in doing so outline peoples gullibility and predilection towards capitalist consumerism. What these two slightly naïve young men hadn't expected was the immense turn out for their non existent shop and the murderous wrath their ‘hoax' induced in the expectant consumer, a post communist people who'd embraced consumerism to their bosom like a long l find out more...