Morgan Spurlock, the man responsible for the 2004 documentary 'Super Size Me', here turns his satirical, but increasingly irony free, eye on another of society's most ubiquitous evils: advertising, and specifically the phenomenon of product placement within the film industry. Spurlock sheds light on the process of product placement by setting himself the goal of funding his own documentary through product placement. Enjoyable enough in its own small way but hardly a revelation.