At Waltham's department store, lowly salesgirl Betty Lou swoons over Cyrus Waltham Jr, handsome playboy son of the owner. Betty has "it" in abundance, but it's an uphill battle getting Cyrus to notice. Finally, her smouldering glances begin to take effect. Of course, misunderstandings occur, can a woman who loves Coney Island hot dogs and a man who dines at the Ritz ever meet halfway? A classic romance of its time.